The AMA Collegiate Marketing Week Competition is a great opportunity for chapters to generate interest on campus and earn national recognition. It can be daunting, especially if this is your first competition, but entering is relatively easy. This post will walk you through some key tips for planning the week’s activities, as well as preparing your report.
Activity Planning
A great Marketing Week includes a wide variety of activities. You’ll want to reach an audience beyond our members, promoting both AMA and the importance of marketing as a whole. Choose from guest speakers, a competition, tabling, games, workshops, and socials to create a cohesive plan tailored to the board’s strengths, university needs, and the National Marketing Week goals.
Regardless of your activities, it’s crucial to plan early. Last-minute prep was the pitfall of the 2022 UNT Marketing Week, leading to a low turnout at what we had hoped to be our most exciting event. Laying the groundwork for your plans early on will allow promotional materials to be created and shared long before the event happens. If you’re hosting an event in an unfamiliar space, be sure to scout the room ahead of time to make sure you can provide any directions needed to attendees. It’s best if officers wear their AMA shirts to be recognizable.
Creating the Report
Check the current Marketing Week Competition guidelines for the most up-to-date information on appropriate formats, important points to include, and more. Then, begin by creating an outline that lists your events with their descriptions, target audiences, locations, goals, and other important info. You can use this list as a starting point:
Event Name:
Describe event
Goals:
Goal 1
How the goal was met or what to improve on
Goal 2
How the goal was met or what to improve on
Attendance:
Time and Date:
Location:
Target audience:
Again, be sure to check current guidelines and include all relevant information.
Use Canva to select a report template, then begin customizing it to fit your needs. Consider combining paragraphs, shortening text, or adding details. Include visual aids such as event photos and standout figures such as event attendance or funds raised. Be creative in designing an effective and visually appealing report that aligns with UNT AMA and Marketing Week branding.
When you’ve completed the report, have someone else look over it for errors or opportunities to improve. Confirm that you’ve met the requirements outlined in the competition guidelines, save the file with the appropriate name, and submit.
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